Loyyal, Global Innovator in Blockchain Loyalty Partners With Loyaltyplus a Leading Loyalty Management & CRM Solutions Provider

Nov 9, 2023

Summary

Loyyal, the Internet of Loyalty platform, is revolutionizing the way loyalty programs onboard and acquire partners with their new "Access Point" solution. Using proprietary blockchain technology, the self-service, plug-and-play platform allows program operators and merchants to easily enter partnerships, saving time and resources. Loyyal aims to transform loyalty programs without disrupting existing investments and brings a range of benefits to the industry. Loyyal is based in Dubai and was fully acquired by the Hayaat Group in 2019, investing in blockchain infrastructure.

Loyyal is utilizing blockchain technology to develop products across various sectors and verticals, including their "Wallet as a Service" in Web 3.0, empowering users to participate in the emerging blockchain-based digital economy.

LoyaltyPlus, a well-known brand in loyalty management and customer relationship management, has partnered with Loyyal to provide an all-encompassing, pre-integrated LMS-Partner Platform. This central hub enhances customer engagement, offers transparency, and enables real-time tracking of member points and redemptions.

Gunjan Kumar, Chief Revenue Officer of Loyyal, stated that the collaboration with LoyaltyPlus creates a unified infrastructure for global loyalty programs, enhancing member engagement and streamlining partner management. Len Lubbe, Chief Executive Officer of LoyaltyPlus, expressed excitement about joining forces with Loyyal and providing clients with cutting-edge solutions.

Loyyal, also known as Loyyal Technologies, is reinventing how loyalty is created, rewarded, and managed. They offer a Blockchain-as-a-Service platform that brings numerous benefits to the fragmented loyalty industry. For more information, visit www.loyyal.com.

United Arab Emirates - November 9, 2023 —

Left Mr. Gunjan Kumar, Chief Revenue Officer, Loyyal, and Right Mr Len Lubbe, Chief Executive Officer, LoyaltyPlus

Loyyal, the Internet of Loyalty, is reinventing how loyalty partners are onboarded and acquired ensuring that program operators engage their members seamlessly and consistently ensuring that they are adequately rewarded. Loyyal’s “Access Point” built on proprietary blockchain technology brings a self-service, plug-and-play platform that both the program operators and merchants can use to easily enter into partnerships saving significant time and resources. Loyyal’s “Access Point” brings a host of benefits to a highly fragmented industry and offers brands innovative ways to transform loyalty programs without disrupting their existing loyalty investments.  

Loyyal headquartered in Dubai, United Arab Emirates was fully acquired by the Hayaat Group in 2019 and has invested in the blockchain infrastructure. In the first of its kind, Loyyal is going to use the blockchain infrastructure to come out with products across various verticals and segments. Loyyal also offers “Wallet as a Service” in Web 3.0 as part of the broader movement towards decentralized, user-centric, and secure management of digital assets. Loyyal aims to empower users and enable them to fully participate in the emerging blockchain-based digital economy. 

LoyaltyPlus, a well-renowned brand in the Loyalty arena for the past 3 decades, provides proven Loyalty Management Solutions and Services. LoyaltyPlus also offers a comprehensive Customer Relationship Management offering that operates as an integrated Customer Reward CRM solution. With an unwavering commitment to excellence, LoyaltyPlus has established successful partnerships with esteemed brands in the aviation, leisure, and retail industries including Air India, Air Senegal, South-African Parks Board, and Cresta Hotel Group.

The strategic alliance between Loyyal and LoyaltyPlus empowers loyalty programs to seamlessly adopt an all-encompassing, pre-integrated LMS-Partner Platform. This platform serves as a centralized hub, fostering enhanced customer engagement with both existing and new merchant partners. The partnership guarantees full transparency, enabling real-time tracking of member point earnings and redemptions, accompanied by automated invoicing and reconciliation between the program and its merchant partners. 

“Loyyal collaborates with LoyaltyPlus to provide a unified infrastructure for global Loyalty Programs. This infrastructure not only enables Loyalty Programs to engage with their members but also grants them access to a self-service partner portal, ensuring that onboarding new partners and managing existing ones is a seamless experience." 

Gunjan Kumar, Chief Revenue Officer, Loyyal 

“Loyyal's groundbreaking advancements in Loyalty, driven by Web 3.0 and Blockchain technologies, have ushered in a new era. We are thrilled to join forces with Loyyal, enabling us to provide our clients with cutting-edge solutions. This partnership represents an exciting synergy between a pioneering technology company and a loyalty expert that has served the market across diverse sectors for over a decade.”

 Len Lubbe, Chief Executive Officer, LoyaltyPlus  

About Loyyal Technologies

Loyyal, the Internet of Loyalty, is reinventing how loyalty is created, rewarded, and managed. Using a proprietary Blockchain-as-a-Service platform, Loyyal's interoperable loyalty and rewards solutions bring a host of benefits to a highly fragmented industry and offers brands innovative ways to transform loyalty programs without disrupting their existing loyalty investments. For information about Loyyal, please visit www.loyyal.com or email [email protected]. 

Contact Info:
Name: Siddhartha Nanayakkara
Email: Send Email
Organization: Loyyal
Phone: +94766300995
Website: https://loyyal.com/

Release ID: 89112262

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