Gen Z Demographic Marketing Strategies – Consumer Advertising Approach Updated

Chinese technology giants are dangling annual pay packages approaching 1 million yuan (US$149,739) to attract artificial intelligence engineers who can turn AI models into commercial applications. Companies including ByteDance, Tencent Holdings and Alibaba Group Holding are stepping up recruitment and training of the so-called forward-deployed engineers (FDEs), who work directly with customers to develop and integrate AI applications into business operations. Demand for such professionals has...

The tanker detained by Indonesian authorities that was used in an attempt to smuggle 1.16 tonnes of ketamine is owned by a Malaysian-registered company. Bukit Aman Narcotics Crime Investigation Department director Hussein Omar Khan said the two directors of the company that owns the MT Global 168 are Malaysians. He said the company’s office is located in Johor Bahru, Malaysia’s Johor state. According to Hussein, the tanker had previously applied for registration under the Malaysian flag but had...

Tran Dai Thang spotted two young people who had picked up their drinks at a pop-up cafe beside his travelling bookstore and were about to leave, so he called them over. One of them said they did not read books, Thang recalled. But he kept the conversation going and eventually persuaded the visitor to buy a book for 10,000 dong (US$0.40) – heavily discounted from its original price of 45,000 dong. For Thang, an artist and publisher, the small sale mattered far less than the fact that someone who...

Singapore expects all parties who have signed commercial contracts for gas supplies to “honour their commitments”, said Prime Minister Lawrence Wong on Sunday after Indonesia cut its exports. Speaking at the People’s Action Party (PAP) convention, Wong added that Singapore’s gas importer will take the necessary steps to protect its rights and interests. Indonesia began reducing natural gas exports to Singapore on Saturday. Indonesia’s upstream oil and gas regulator SKK Migas said the move was to...

Ayumi lives alone in a spacious suburban house originally bought to raise a family, her two cats now her only full-time companions. Her two daughters have grown up and left home, and her husband of more than two decades moved out nearly a year ago as they finalise a divorce. For the 62-year-old Kawasaki resident, who spoke on condition that her surname be withheld, this was not how she envisioned her later years. “He worked very long hours, including on weekends, and I was always busy taking...

The North Korean leader crossed the border on a newly opened bridge for the trip, as the two countries move to deepen ties.

Singapore is turning to major technology firms to strengthen its cyber defences, even as it presses them for greater transparency over security breaches – a balancing act facing regional governments as they seek to harness artificial intelligence while guarding against the risks it introduces. Those risks were highlighted by an AI agent linked to OpenAI that gained unauthorised access to files on an Australian government website earlier this year, raising questions over how quickly companies...

On October 18, Anthropic, the artificial intelligence (AI) laboratory preparing one of the largest listings in history, committed 5 per cent of its shares to a public benefit fund. The next day, Elon Musk promised one SpaceX share, next year, for “every kid in America” – about US$10.6 billion for some 73 million children. The offers differ in who holds the shares. Anthropic’s will sit in an entity the company owns, spent on the public’s behalf; Musk’s would land, by a route he has not explained,...

A Japanese fashion style inspired by historical European clothing is finding a growing following in Europe, where enthusiasts are embracing its elaborate designs and forming communities around their shared passion for lace, frills and intricate outfits. Gothic Lolita, often shortened to “Goth-Loli,” blends elements of European clothing styles with Japanese fashion sensibilities. Japanese brands are now looking to expand their presence in Europe, bringing the style back to the continent that...

Four takeaways from India’s protest movement, at a moment when democracies around the world are under pressure.

Indonesia cut exports of natural gas to Singapore on Saturday to prioritise domestic demand, an official said, with the two countries at loggerheads over regional air pollution emanating from wildfires on the vast archipelago. The head of SKK Migas, a state agency supervising the oil and gas sector, said Indonesia would cut a total of 31 million standard cubic feet per day from its supply to Singapore. Fifteen million standard cubic feet per day was being cut from Natuna in Indonesia’s Riau...

The anxiety gripping Seoul is palpable. Under US pressure, South Korea signed a US$350 billion investment deal last November for a 10-percentage-point tariff reduction, billing it as a strategic alliance. Barely a year on, the facade has crumbled. Last month, US President Donald Trump announced a US$200 billion tranche of the deal with no South Korean official present. Blindsided, Seoul restated its “commercial viability” clause. Trump’s response was blunt. “If they don’t want to do it, that’s...