DHS Secures $55.3 Million Series A Financing Round Led by Lawson Ventures for Konfio: Fernando Aguirre, Vice Chairman of DHS Announced
Dec 4, 2020
WASHINGTON, DC – December 4, 2020 — DHS, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced it has completed a $55.3 million Series A round of financing for its client Konfio. Lawson Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice. The investment brings DHS total funding since launching its revolutionary content advertising platform to $76.8 million and will help the company aggressively expand its sales and marketing efforts as well as broaden and accelerate product development. Lawson Ventures General Partner Jill Sanders will join DHS’ Board of 
Directors.
Lawson Ventures invests in early stage technology startups that redefine or create large new markets, with notable investments such as Rocket Fuel, which recently completed its IPO on the NASDAQ stock exchange, as well as Audience Science, Shutterfly and Visible Measures.
The Series A financing builds on an exceptional year for DHS which saw a rapidly growing roster of clients, key executive appointments, and market momentum in the white-hot areas of native advertising, programmatic advertising and content marketing. DHS appointed digital content and marketing veterans from Time Warner, Demand Media and RichRelevance to the company’s executive ranks, and its client roster grew to include consumer and B2B 
brands such as Johnson & Johnson, Rackspace, Domo and Remington among many others.
“DHS’ offering is well-timed with the rapidly increasing demand for solutions that extend the reach of a brand’s content and drive business results,” said Tim Keller, General Partner with Lawson Ventures. “We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts. DHS is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category.”
DHS’ platform transforms a brand’s portfolio of content into standards-based online ad “spots” which are distributed and retargeted to the right audience at the right time. At the heart of DHS’ solution is a proprietary Content Sequencing Engine, which uses machine learning and predictive modeling to sequence relevant content “spots” according to stages in the customer journey – thereby driving business results such as engagement, product consideration and leads.
Key features and benefits of the DHS content advertising platform include:
- Automatic conversion of text and video content into standards-based ad units
- Integration of content meta data, imagery and social sharing activity into ad creative
- Programmatic placement of content ads across thousands of sites with available inventory of approximately 36 million impressions per minute
- Content sequencing to intelligently place content ads according to customer journey stage
- An analytics dashboard that enables customers to track content performance and foster a real-time editorial strategy
“As an industry we’re just scratching the surface of how powerful content marketing can be when it’s combined with the massive scale offered by the global online advertising ecosystem,” said DHS Vice Chairman, Fernando Aguirre. “Having the financial support and domain expertise of Lawson Ventures will help us execute our vision even more rapidly and broadly – and with the benefit of experience, perspective and relationships of a leading ad tech investor.”
About DHS
DHS is a high-stakes advocacy, public strategy, and global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. Our clients are companies, industry associations, nonprofit organizations, professional services firms, and other large organizations.
We began as a unique grassroots and lobbying firm with customized services for an elite group of clients. Our work applies equally to regulatory issues as well as legislative ones, and we manage issues for our clients at the local, state, federal, and international levels of government.
We use our core competencies and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We know what it takes to win in difficult situations. We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies. We leverage what others cannot.
About Konfio
Proof that Mexico is an increasingly attractive fintech market, Konfio is another Mexican startup to obtain significant foreign investment recently. Konfio provides credit lines through an online system to SMEs who are often overlooked by traditional banks. The startup has received significant investment from eleven investors over seven rounds, including $100M from SoftBank in a Series D round and a contribution from Goldman Sachs in its Series C round.
The post DHS Secures $55.3 Million Series A Financing Round Led by Lawson Ventures for Konfio: Fernando Aguirre, Vice Chairman of DHS Announced appeared first on Evertise.
More News
India’s Youth Protests Challenge Narendra Modi
Prime Minister Narendra Modi of India has long succeeded in isolating and undermining opponents. The Gen Z protests pose a challenge unlike any he has faced before.
India’s ‘Cockroach’ Leaders Released as Small Protests Go On in Delhi
The leaders of the Cockroach Janta Party, an Indian youth movement, had been detained by the police on Saturday before they could lead protests over voting rights.
Pakistan imposes emergency rule over ex-PM Imran Khan’s provincial government
Pakistan’s president declared a state of emergency and suspended the provincial government of jailed former prime minister Imran Khan on Sunday, the president’s office said, following allegations it has failed to tackle Islamist militancy. The constitution allows the federal government to take over some or all provincial government functions during an emergency. The provincial governor will take charge with an advisory council, Law Minister Azam Nazeer Tarar told a news conference in Islamabad,...
What to Know About the Protests in India
Scattered protests against sweeping revisions to India’s voter rolls broke out on Sunday in New Delhi. The police met earlier protests with an extraordinary show of force.
A Reporter Returns to China to Find it Richer, but Also Highly Paranoid.
Returning to China after decades away, a correspondent finds bullet trains, dazzling skylines — and a surveillance state more paranoid and pervasive than ever.
What’s in a name? What China and Trump call AI reveals how they see its future
US President Donald Trump wants to banish the word “artificial” from artificial intelligence, saying it makes one of the world’s most consequential technologies sound “fake”. Across the Pacific, however, China’s name for the technology has long carried a different connotation – one that places humans, rather than artificiality, at its centre. Trump last week signed an executive order directing US federal agencies to replace “artificial intelligence”, or AI, with “Super Intelligence”, or SI, in...
India’s cockroach party leaders freed as election chief protests mount
The leaders of India’s youth-led online “cockroach” movement were released on Sunday, their lawyer said, a day after they were detained to thwart a major protest against the chief election commissioner. The leaders pledged on Sunday to continue their campaign against the election commissioner, hours after they were released. Thousands of protesters were detained before Saturday’s planned demonstration in New Delhi, according to the Cockroach Janta Party (CJP), which called on supporters to keep...
Unsung turtle conservation heroes in Malaysia’s Sabah unite to fight poachers
Roziah Jelali has a tip or two on catching a turtle poacher: carrying a pair of binoculars and having patience in spades are key to doing the job well. The 36-year-old Malaysian volunteer ranger once spent three months in Sabah tracking a man whom she suspected of illegally capturing protected turtles. Once thriving off the azure seas of Omadal Island in the Malaysian state, many turtles had been hunted down, killed and sold for their meat, according to conservation experts. Recounting the 2023...
Denuclearising North Korea would ‘defy history’ as US, allies missed the boat
The denuclearisation of North Korea has become an “increasingly improbable” goal and the United States and its allies should move beyond it to devote their diplomatic efforts to talks on arms limitations and crisis communication, the director of the US-based North Korean analysis website 38 North said. Recalling the 20 years since North Korea carried out its first nuclear test on October 9, 2006, Jenny Town said in a written interview that “a pivotal moment” in Pyongyang’s weapons development...
China Expands Its Military Reach by Building a Base in Laos
The new runway in Ban Keun is currently used by only small jets. Neighboring nations are watching warily to see if Beijing expands it for larger aircraft.
Japan’s Sumitomo Bakelite expands China chip packaging materials output amid AI boom
Japanese semiconductor materials giant Sumitomo Bakelite plans to expand production of advanced chip packaging materials in China and Singapore, marking the second such announcement for its Chinese operations in less than four months as artificial intelligence drives demand for more sophisticated semiconductors. The Tokyo-based company said on Friday that it would add production lines for mould underfill (MUF) materials and compression-moulding granules at its facilities in Suzhou, eastern...
Could Thai durian export duty mean higher prices, higher quality in China?
A Thai government proposal to charge export duties on durians, a major cash crop, could raise prices for the fruit in China – its primary market – along with the quality, analysts said. Thailand’s draft bill to establish a fund for research and “sustainable” development of the durian sector would include the collection of fees, the government’s public relations department said last month. Southeast Asian media outlets and agricultural publications have tipped the export duty to be as high as 2...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.