Daniel Yomtobian Assesses the Future of the Digital Advertising Market
Oct 23, 2020
Boosted by the proliferation of mobile devices, the rise of social media platforms, and the boom in online shopping and streaming services, digital advertising has enjoyed a decade of robust growth.
Los Angeles, CA - October 22, 2020 /MarketersMedia/ —
The world has been severely impacted by the pandemic over the last few months. But, while many industries are struggling, businesses focused on digital have found a way to prosper. “Advertising has always been an industry quick to evolve with the times, devising new formats to reach consumers in an increasingly connected world,” notes Daniel Yomtobian, an entrepreneur and corporate executive with an established reputation in the online media space. “While the timing and strength of a global economic revival remain uncertain, the digital advertising market has held up relatively well and is expected to stage a swift recovery once business activity returns to normal. Moreover, there are indications that social distancing measures and quarantines are driving changes in consumer behaviors, most notably a strong pivot towards online and mobile services. This is likely to create additional opportunities for digital advertisers and help them rebound faster.”
Boosted by the proliferation of mobile devices, the rise of social media platforms, and the boom in online shopping and streaming services, digital advertising has enjoyed a decade of robust growth. As Daniel Yomtobian points out, it now accounts for more than half of total ad spending, and its share is projected to increase further. Before the pandemic started affecting the market, digital ad spending was forecast to reach $335 billion in 2020, rising to $517 billion by the end of 2023, according to estimates published on Statista. In a report released last August, Grace Research Data said the global digital ad market would deliver a compound annual growth rate of 11.3% between 2019 and 2026 to hit $664.7 billion in value. Although forecasts are being revised to account for the impact of the pandemic, most analysts and industry players expect the sector to weather this storm relatively well with support from several verticals. While travel, hospitality, and traditional entertainment have been battered, there has been excellent news from other quarters: food delivery, software (especially messaging and video conferencing solutions), streaming services (films, gaming, and music), home improvement, and hobbies are areas that have seen a spike in popularity and a related increase in digital advertising budgets.
Market analysts and economists are wary of committing to projections for a specific recovery timeframe, but most appear to expect some relief during the second half of the year and a pronounced upturn in 2021, Daniel Yomtobian comments. In the digital advertising sector, there are signs of tentative optimism, as suggested by a recent poll from the European division of the Interactive Advertising Bureau (IAB). A large proportion of the respondents, which included both buy- and sell-side operators, reported a 25% drop in second-quarter spending and trading, but the majority were upbeat about the third quarter of 2020. Among buy-side participants, 60% expect some degree of improvement, the proportion rising to 67% for sell-side respondents. Additionally, the poll revealed impressive growth during the pandemic in ad spending across several verticals: healthcare topped the list with 42%, fast-moving consumer goods and entertainment each registered an increase of 35%, retail saw a 23% rise, and electronics achieved a 22% uptick. In another sign of guarded optimism, eMarketer made only a slight revision to its 2020 forecast for global advertising expenditure, amending its previously projected growth rate from 7.4% to 7%, or from an estimated $712 billion to $691.7 billion.
Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion was online advertising. Considered a pioneer and innovator in this space, he has dedicated himself to helping advertisers and publishers maximize their ROI and successfully monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Daniel Yomtobian studied business marketing at California State University-Northridge.
Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com
Daniel Yomtobian Comments on Projections for Mobile Advertising Spend: https://news.yahoo.com/daniel-yomtobian-comments-projections-mobile-153500279.html
Daniel Yomtobian Examines the Outlook for the Digital Advertising Market:
https://finance.yahoo.com/news/daniel-yomtobian-examines-outlook-digital-222000595.html
Contact Info:
Name: DYI
Email: Send Email
Organization: Advertise.com
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=NoZr4UgvY8Q
Source URL: https://marketersmedia.com/daniel-yomtobian-assesses-the-future-of-the-digital-advertising-market/88982078
Source: MarketersMedia
Release ID: 88982078
More News
PHP Security Flaw Sets Off Global Rush to Patch, Leaving Websites Offline
Governments and businesses around the world scrambled to prevent hackers from exploiting a vulnerability in PHP, a popular programming language.
Singapore pushes for quick action on PHP security flaws as hackers prowl
Organisations in Singapore have been urged to immediately fix two critical security flaws in a widely used programming language amid reports of widespread attempts by hackers to exploit the vulnerabilities. The flaws in PHP, which powers many websites and online services, could allow attackers to take control of web servers, steal data or disrupt services without needing login credentials, Singapore’s Commissioner of Cybersecurity Gwenda Fong said on Thursday. “The threat is immediate,” Fong,...
Unitree developing AI system to let humanoid robots improve themselves
Unitree Robotics is developing a “self-evolving” feedback loop designed to allow humanoid robots to write code, run simulations and improve their real-world performance independently, founder Wang Xingxing said, in a move that mirrors a broader push towards “self-improving” artificial intelligence. Speaking on Thursday at a physical AI conference hosted by Unitree in Hangzhou, Wang unveiled the project, dubbed “Unitree Rehearsal”, which he called the company’s most important initiative of the...
As Typhoon Champi Nears, Taiwan’s Mayors Bet on a Popular Day Off
One expert said the likelihood that a mayor announces closure of work and school because of a typhoon increases 31 percent during an election year.
‘Jensen’s nightmare’: Huawei, DeepSeek narrow AI chip ecosystem gap with Nvidia: report
Deepening “symbiosis” with artificial intelligence model start-up DeepSeek is helping Chinese tech champion Huawei Technologies catch up with Nvidia’s chip hardware and software ecosystem in a scenario that could mean Jensen Huang’s “nightmare is starting to come true”, according to a new report. DeepSeek’s latest software releases, on top of its increased experimentation with Huawei’s powerful Ascend 950PR chips, reveal that the technological gap with the US is closing, as the two firms...
Indonesia haze: why Jakarta won’t declare wildfires a national disaster
Indonesia’s government has resisted mounting calls to declare widespread forest and land fires a national disaster, insisting it can handle the crisis alone as residents report worsening health impacts and disaster experts warn that a broader, coordinated response is needed. Critics suggest the reluctance may stem from concerns that a national declaration could force Jakarta to redirect funds from other political priorities, while exposing the administration to greater scrutiny over its disaster...
Space Debris Found Twice Within Days Amid ‘Growing Casualty Risk’
Debris was found in Indonesia on Monday, just days after a farmer across the globe in Minnesota reported a massive metal object thought to be space junk in a cornfield.
India seeks to expand navy’s reach with 4 amphibious warships
India’s planned acquisition of four large amphibious warships would strengthen its ability to support naval logistics and humanitarian missions across the Indian Ocean, with security experts saying their value depends on how the navy could effectively utilise them during a crisis. The Indian Navy has invited bids for four landing platform docks (LPDs), each with a displacement of more than 30,000 tonnes. Indian Navy Vice Chief Vice Admiral Ajay Kochhar said at a media briefing on Monday that a...
Can Prabowo’s economic nationalism save Indonesia from potential MSCI downgrade?
In the wake of Indonesia’s worst stock-market rout since the 1998 Asian financial crisis, President Prabowo Subianto’s administration has turned to appeals to economic nationalism to shore up confidence, urging citizens to rally behind the country’s battered stock market. The government has promised reforms in response to warnings from global index provider MSCI that Indonesia could be downgraded from emerging-market to stand-alone-market status. But analysts say its patriotic appeals will do...
Indonesians turn to eco-art as haze sparks anger and diplomatic tension
As wildfires rage across Sumatra and Kalimantan, frustrated Indonesians are turning to performance art to call for greater government action and draw global attention to the destruction of both the country’s rainforests and rich cultural heritage. In South Sumatra, local art collective Jaga Api recently launched a project titled Tarian Kehancuran Budaya (the Dance of Cultural Destruction), using traditional performance to convey the human and environmental toll of the fires, as reported by The...
Safety of Australian women MPs in focus after man with nunchucks threatens staff
A man has been charged with threatening an Australian lawmaker’s staff with nunchucks, police said on Thursday, days after another legislator was critically injured when a man repeatedly hit her with a car. The incidents are heightening concerns about female politicians’ safety and raising concerns about security in a country where lawmakers are highly accessible to the public. Police say that a 56-year-old man entered Western Australian state government minister Hannah Beazley’s electorate...
Australia commits US$44 million to boost East Timor’s cyber, maritime security
Australia and East Timor signed a defence deal on Thursday to boost cyber and maritime security as Canberra seeks to curb China’s influence among its island neighbours. Australia is East Timor’s largest defence and security partner and the agreement will significantly increase defence exercises, Defence Minister Richard Marles told reporters. “This is a time to double down on friendship, to double down on family,” he said in East Timor’s capital Dili. Australia will provide A$62 million (US$44...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.