Boris Mizhen Explores Snapchat’s Growing Role in Business Marketing
Sep 30, 2026
Recognizing that every new digital marketing avenue provides a chance for companies to integrate themselves, Mizhen sees 2016 as the most relevant time for companies to succeed with Snapchat.
New York, NY, United States, September 30, 2026 -- Online marketing expert Boris Mizhen has discussed the potential of Snapchat as an increasingly useful platform for businesses seeking to strengthen their digital marketing efforts. As social media continues to evolve, Snapchat’s focus on visual communication, creative storytelling, and direct audience engagement has attracted the attention of brands looking to expand their reach among younger consumers. Mizhen has highlighted the platform’s convenience and emphasis on visual content as key features for businesses exploring new ways to communicate with millennials and Generation Z. He notes that Snapchat can provide brands with opportunities to build awareness through engaging, regularly updated content while developing more direct connections with their target audiences.
“Snapchat is one of the fastest-growing social networks, challenging more established channels such as Facebook, Twitter, Pinterest, and Instagram. This is an opportunity for marketers who wish to use the power of social and rich imaging to attract millennials," says Boris Mizhen. “So far, only two percent of businesses use it in their marketing. However, Snapchat technology allows users to connect with brands in a format that is vibrant and engaging.” He recommends producing daily stories using this method and adding more creativity to the marketing mix, such as running contests or unique perks only accessible to the users of the app.
Mizhen is a pioneer in the use of innovative online marketing strategies and believes that companies who embrace Snapchat before their competitors will benefit the most. “Each day, people all over the world watch over 7+ billion videos through the app alone,” he says, “businesses have an opportunity to capture an audience they would have never connected with on another channel.” The goal of social media marketing is to build a story that resonates with the target audience, developing interest, engagement, and interaction. According to Boris Mizhen, “Video and photo sharing platforms are the future of marketing, and Snapchat is the perfect tool to help brands embrace this technology.” Recognizing that every new digital marketing avenue provides a chance for companies to integrate themselves, Mizhen sees 2016 as the most relevant time for companies to succeed with Snapchat.
Launched in 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat is a messaging application that allows users to send photos and videos with text and drawings to a selected group of people. The message is temporary, and ‘deletes itself’ a few seconds after the recipient views it. Snapchat first entered the market as an image/photo texting competitor to Facebook, Twitter, and Pinterest and became popular among users looking for a discreet and efficient communication tool, allowing them the freedom to post images and videos with friends.
Boris Mizhen is a New York-based online marketing expert, property developer, and business strategist. He has a strong understanding of advertising, which has allowed him to achieve much success, including his ability to build long-term bonds with businesses and clients. Mizhen takes inspiration from business visionaries like Bill Gates, Steve Jobs, and Elon Musk. He is also an active philanthropist, seeking to assist many charities, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. His passion for helping people allows him to use his business talents for a range of charitable work.
Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com
Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen
Boris Mizhen - Facebook: https://www.facebook.com/bmizhen
Contact Info:
Name: Boris Mizhen
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com
Release ID: 89204869
Should any errors, concerns, or inconsistencies arise from the content provided in this press release that require attention or if a press release needs to be taken down, we kindly request that you immediately contact us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will be at your disposal for timely assistance within 8 hours – taking necessary measures to rectify identified issues or providing guidance on the removal process. We prioritize delivering accurate and reliable information.
More News
DeepSeek and Huawei Target a Key Source of Nvidia’s A.I. Dominance
In China’s push for self-reliance in artificial intelligence, DeepSeek and Huawei have teamed up to develop software tools for advanced chips.
After the US-China tariff deal, will Chinese factories still need Southeast Asia?
For years, Chinese manufacturers have viewed Southeast Asia as a way to reduce exposure to higher US duties on goods made in China. But a new round of tariff cuts proposed by Washington and Beijing could weaken that incentive for some products, potentially changing the economics of the strategy. Under the new US-China Board of Trade, more than 90 per cent of Chinese products on a list of goods worth US$30 billion – mostly everyday consumer items, such as toys and household goods – would return...
Kuala Lumpur is world’s most polluted city due to haze, Singapore third, index shows
Malaysia’s capital topped a global pollution ranking on Wednesday and nearby Singapore came in third, with smoke from wildfires in neighbouring Indonesia blamed for the unhealthy conditions. A milky haze has shrouded the cities for more than a month as smoke drifted from fires on Borneo and Sumatra islands. Kuala Lumpur was the world’s most polluted major city early on Wednesday, according to Swiss monitor IQAir, with an Air Quality Index (AQI) reading of 166. Singapore ranked third at 155. The...
Indonesia targets free public schooling amid funding concerns
Indonesia is pursuing plans to make public schools free at all levels, stretching from kindergarten to university, but mounting pressure on the state budget could hinder the government from pulling off the massive undertaking, analysts have said. President Prabowo Subianto summoned his ministers last week to discuss a plan to “accelerate the implementation of free education in public schools”, according to a statement released by cabinet secretary Teddy Indra Wijaya on September 23. “Free...
Turkish Confectioner Hands Out Doughnuts to Honor the Dead
In Turkey, people who have recently lost loved ones hire doughnut makers to hand out fried dough balls, known as lokma, to honor the dead and spread their blessings.
Southeast Asia faces ‘sleeper’ food crisis from Hormuz fertiliser bottleneck
A hunger crisis could creep up on Southeast Asia if the region does not guard against export restrictions amid a fertiliser shortfall, International Chamber of Commerce (ICC) Secretary General John Denton has warned. On the sidelines of the Future of Trade Forum in Singapore on Wednesday, Denton urged the city state, as the next Asean chair, to prioritise the “sleeper issue” for the region. He argued that the real story centred on food, despite the Strait of Hormuz gridlock being widely seen as...
Seoul residents up in arms over school for North Korean defectors
Residents of a district in the South Korean capital of Seoul are up in arms over plans to build a permanent school for North Korean defectors in their neighbourhood. The dispute escalated to the point where the school’s principal dropped to her knees to beg protesters to “embrace the children”, the Korea JoongAng Daily reported. Yeomyung School, which educates middle and high school students who fled North Korea or are children of North Korean defectors, has been unable to afford its own...
Can India curb childhood obesity by banning junk food near schools?
Shivanjali Singh has worked hard to raise two healthy, athletic children in India, but worries about their ability to resist the lure of junk food constantly surrounding them. Her children, aged 14 and 10, are national-level skaters and have grown up on home-cooked food and drinks such as coconut water rather than fizzy drinks and crisps. Yet Singh, who lives in Noida in the National Capital Region, sees sugary drinks and unhealthy snacks everywhere from school surroundings to sports...
Behind closed doors, a fatal beating exposes Malaysia’s parallel boarding school rules
The death of a 14-year-old student at a Malaysian boarding school has renewed scrutiny over student safety, raising questions over whether reforms introduced after the high-profile death of Zara Qairina Mahathir last year have changed what happens behind dormitory doors. Police in Kuala Pilah, Negeri Sembilan, have detained two 16-year-old students as they investigate the death of Muhammad Idlan Fareeq Shahril. They said Idlan was caught vaping by a hostel warden on September 23. Two days later,...
Singapore jails man for slapping preschooler at bus stop over rude gesture
A man became angry after a four-year-old boy pointed his middle finger at him while he was picking up his son from preschool in Singapore. He pursued the boy to a nearby bus stop that was crowded with other young kids, grabbed the boy by the arm and slapped him hard on both cheeks. The boy, who was his son’s schoolmate, suffered bruises on his face and ringing in his ear, on top of emotional trauma that lingered for months and required his parents to change his preschool. The aggressor, Muhammad...
Malaysia Begins Repatriation of Migrants to War-Torn Myanmar Despite Critics’ Warnings
Malaysia says it is repatriating undocumented migrants from Myanmar who want to return. Critics say it is putting their lives at risk.
Philippines urged to adopt Malaysia’s lasting tourism strategy
Philippine senators have urged the Department of Tourism to stick with a single marketing campaign to build long-term international recognition, pointing to long-running successes such as Malaysia’s “Truly Asia” tagline. Newly appointed Tourism Secretary Dita Angara-Mathay was asked about her plans for the current slogan, “Love the Philippines”, during a departmental budget hearing on Monday, the Philippine Star reported. Senate finance subcommittee chairman Erwin Tulfo suggested keeping the...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.