Athena Power Tools Launches "The Lady Jane Drill": A Tool Revolution Designed by Women, for Women

Oct 3, 2023

Key Takeaways

  • Athena Power Tools introduces "The Lady Jane Drill," their flagship product designed specifically for women.
  • The drill features a patent-pending Tiffany blue hue with glitter, and a unique cheetah print handle.
  • NataLee Callahan, the founder of Athena Power Tools, created the brand to offer power tools that are both stylish and high-performing.
  • Athena Power Tools aims to create a community where women can find inspiration, support, and empowerment in their DIY endeavors.
  • "The Lady Jane" Drill is now available for pre-order, with a goal of securing a minimum order of 3,000 drills to proceed with production.

Strong enough for a man, but made especially for a woman. The Lady Jane Drill by Athena Power Tools not only embodies style and sophistication but also packs a punch when it comes to performance.

Orlando, Florida, United States - October 3, 2023 /MarketersMEDIA/ —

Athena Power Tools, the brainchild of entrepreneur and DIY enthusiast NataLee Callahan, proudly introduces "The Lady Jane Drill", their flagship product set to make waves in the world of power tools. With its patent-pending Tiffany blue hue, sparkling with glitter, and a unique cheetah print handle, this drill is the embodiment of the brand’s commitment: offering tools that are strong enough for a man, but designed with women in mind.

Experience "The Lady Jane" in Action:

Watch our launch video to see the drill's elegance and power firsthand.


NataLee's journey from a passionate DIYer to the founder of a revolutionary brand stands testament to her commitment. Recognizing that many tools in the market were bulky and lacked aesthetic appeal, NataLee combined her passion for DIY with her entrepreneurial spirit to redefine power tools tailored for women. Her goal? To ensure that every DIY project is an opportunity for women to showcase their strength, individuality, and style.


As a mother, entrepreneur, and advocate for women's empowerment, NataLee understands the significance of having the right tools. Listening to her community's desire for power tools that combine performance and style led to the creation of The Lady Jane Drill. But Athena Power Tools promises more than functionality – “It’s about tools designed by women, for women,” says NataLee. This ethos is evident not only in the design and performance of their tools but in the brand's overarching mission.


Join the Athena Movement


Athena Power Tools isn’t just a brand; it's a movement. NataLee's mission goes beyond selling tools; she aims to create a community where women of all skill levels can find inspiration, support, and empowerment in their DIY endeavors. By choosing Athena, customers aren’t just buying a product; they're joining a community that celebrates creativity and craftsmanship. The Lady Jane Drill is now available for pre-order, and by securing a piece of this innovation, customers are supporting a transformative movement in the power tools market.



Pre-Order "The Lady Jane" Drill Now


"The Lady Jane" Drill is now available for pre-order. The company's goal is to secure a minimum order of 3,000 drills to proceed with production. Customers who pre-order are not only securing their own "Lady Jane" Drill but also supporting the growth of this transformative movement.

About Us: Blazing a trail in the DIY landscape, Athena Power Tools, founded by DIY visionary NataLee Callahan, is dedicated to empowering women through stylish, user-friendly, and high-performance power tools. Their mission? To help women "unleash their inner DIY Goddess and reign victorious over their DIY projects".

Contact Info:
Name: NataLee Callahan
Email: Send Email
Organization: Athena Power Tools
Phone: 801-916-2000
Website: https://athenapowertools.com/

Video URL: https://vimeo.com/868397006

Release ID: 89109160

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