World Famous Liquor Brands Sustainability Index Report (2026) Released
Oct 24, 2026
Zunyi, China, October 24, 2026 -- The World Famous Liquor Brands Sustainability Index Report (2026) (hereinafter referred to as the “Report”), compiled by the Xinhua Index Research Institute, was officially released at the 2026 Chishui River Forum on October 17. The Report finds that the 30 representative liquor and wine brands worldwide demonstrate a development profile characterized by “solid foundations in quality and brand visibility, alongside divergent business momentum.” Quality and visibility are relatively strong across the index, while momentum still has considerable room for improvement. In particular, differences in business resilience are a key factor distinguishing the overall development performance of leading liquor and wine brands.
Pictured: Cao Zhanzhong, Executive Director of Xinhua Index Research Institute, interprets the report findings.
Quality and Visibility Jointly Underpin the Strong Performance of Leading Brands
Based on the index results, the Report classifies the 30 representative liquor and wine brands worldwide into four tiers: Leading, Resonating, Established and Emerging. Brands in the Leading tier account for 20% of the total sample. The study finds that these brands generally combine substantial long-term asset accumulation with strong market influence. Their leadership is not attributable to any single competitive advantage, but rather to years of accumulated strengths in regional ecosystems, product identity, and brewing traditions and culture, together with effective synergies between brand visibility and market recognition.
Distilled Spirits and Fermented Beverages Converge in Overall Development, While Internationalization Shifts from Broad Reach to Deeper Market Engagement
In assessing quality, the Report focuses on product quality and heritage, ecological resources, and international expansion. For momentum and visibility, it examines business momentum and brand influence, respectively. It also provides an in-depth assessment of the sustainability capabilities of distilled spirits, fermented beverages and blended alcoholic beverages.
The findings show that distilled spirits and fermented beverages are broadly converging in their overall level of development, although their underlying strengths differ markedly. Distilled spirits perform particularly well in quality-related indicators, including recognition of legally protected production-area designations and the preservation of traditional brewing techniques through continued practice. They build competitive “moats” by drawing deeply on terroir, history and traditional craftsmanship. Fermented beverages, meanwhile, have an edge in developing global operating systems and stand out for their ability to translate international market presence into tangible results.
Strengthening Foundations in Quality and Culture: China's Baijiu Industry Must Turn Accumulated Strengths into Tangible Results
The Report maps the overall capabilities of 30 representative liquor and wine brands worldwide. Data from the 20 indicators of the World Famous Liquor Brands Sustainability Index show that the global liquor and wine industry has reached a relatively mature stage in areas such as brand market positioning, the resilience of core production assets, waste recovery and resource utilization, and professional quality certification.
However, strengthening business growth momentum, improving conversion in international markets, and ensuring the continued practice and transmission of intangible cultural heritage remain common challenges for the industry. For China's baijiu sector in particular, the next step is to build on its accumulated strengths in quality and cultural heritage and translate them into tangible development outcomes.
Contact Info:
Name: Hu Rong
Email: Send Email
Organization: Xinhua Index Research Institute
Website: https://cnfin.com/
Release ID: 89207239
In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
More News
Uzbekistan Wants Out of the Iran-US Social Media War
Tashkent summoned the Iranian ambassador to lodge a protest regarding social media posts by Iranian diplomatic missions regarding the history of Samarkand.
‘Pull Out the Sick Trees’: Xi’s Constant Purges Pave Way for Next Term
The Chinese leader Xi Jinping, who is likely preparing to secure a fourth term in power in 2027, has complained that officials cannot be trusted.
Beyond the Pukpuk Treaty, Australia’s Strategic Footprint in PNG Grows
In the wake of the Pukpuk Treaty, Australia and PNG continued to deepen relations with a new rotation planned, defense infrastructure investment, and expanded ADF recruitment.
Singaporean woman admits conspiring to abuse Megan Khung, helping dispose of her body
A Singaporean woman pleaded guilty on Monday to conspiring with a friend and the friend’s boyfriend to abuse four-year-old Megan Khung, and helping to dispose of the child’s body after she died following months of abuse. Nouvelle Chua Ruoshi, 36, pleaded guilty to three charges, including conspiracy to commit child abuse, intentional disposal of a corpse and methamphetamine consumption, The Straits Times reported. Three further charges for conspiracy to commit child abuse will be considered when...
A US Pivot Toward Commercial Espionage?
However justified or inevitable it might be, this represents a major shift in how the U.S. has thought about intellectual property for the last three decades.
Face-Offs at India-China Border Are Continuing at Multiple Points, ITBP Chief Confirms
Since June, civil society groups and local media warned of PLA encroachments into Arunachal Pradesh. Hitherto, Delhi’s response was to deny and dismiss their claims.
Climate damage to Philippine ports could cost US$70b a year by 2100
The Philippines faces the highest climate-driven port damage costs in Southeast Asia, with annual losses projected to hit US$70.2 billion by 2100, the Asian Development Bank (ADB) has warned. Analysts say the damage could cripple supply chains, drive up food prices and threaten livelihoods, urging Manila to adopt a more coordinated approach to flood protection rather than simply strengthening port infrastructure. In its latest report titled “Asia-Pacific Climate Report 2026: Coastal Risks on the...
What Does Durga Puja Tell Us About Minorities in Bangladesh?
The largest Hindu religious festival went off smoothly – a credit to the new BNP government.
Indonesia defends Singapore gas cuts, cites rising domestic needs and contractual limits
Indonesia has defended its decision to cut natural gas exports to Singapore, citing domestic electricity and industrial needs and arguing that the reduction remains within contractual limits. The cuts came days after Indonesia’s energy minister warned that his country could stop exports to nations that “did not respect” it. On Monday, Energy Minister Bahlil Lahadalia defended the reduction of 31 million standard cubic feet per day in pipeline gas exports to Singapore, saying it represented about...
AI chip surge lifts South Korea to record surplus, behind only China
South Korea earned US$116.63 billion more from the world than it spent in the second quarter of this year – exceeding the combined current account surpluses of Germany and Japan for the first time on record. The current account measures a country’s trade and income with the world. It counts goods and services sold abroad, money earned on overseas investments and payments flowing the other way. A surplus means more foreign currency is coming in than going out. Surging demand for semiconductors...
China may well be the next big competitor for Asian migrant labour
For decades, China was one of the world’s largest sources of migrant labour. Its workers staffed factories at home and built infrastructure abroad. But demographic decline may eventually force China to contemplate a striking reversal: importing workers on a meaningful scale. That change is not imminent. China still has a vast labour force and substantial youth unemployment. It is investing heavily in industrial automation, extending working lives through a gradual increase in the retirement age,...
‘Fed up’ Malaysian sultan rebukes scandal-hit pilgrimage fund, demands accountability
A Malaysian ruler is demanding accountability over the mismanagement of a pilgrimage fund, after a government rescue package, criminal proceedings against former officials and half-hearted reforms have fuelled concerns about political influence in an institution entrusted with the savings of millions of the country’s Muslims. Tabung Haji holds the savings of more than 9.8 million depositors and helps Malaysian Muslims finance and undertake the pilgrimage to Mecca, a religious obligation for...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.